On Monday I noticed during the "intermission break" for ATWT that CBS has a new tag line, which they used in place of the World Turning and the "As the World Turns will continue after these messages" announcement. They showed pictures of the various stars, not unlike the current opening credits, with the tag line "The Look That's Got You Hooked".
No, the good writing and storylines have us hooked! Now, don't get me wrong, I love looking at the handsome men (especially w/o shirts) and the women's fashion as much as the next soap fan, but the look has little to do with why I come back each and every day.
Now, c'mon CBS. You have the #1 network for Daytime Drama. You just won an Emmy for writing via As The World Turns--the third in four years! Yet, you think the look has us hooked? We will only tolerate pretty faces who can't act or have nothing to work with for so long.
I can only hope this is just a summer promotion thing.
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